AIMExpo (American International Motorcycle Expo) 2025 Information

Jan 3, 2025

Powersports professionals throughout the United States know the AIMExpo (American International Motorcycle Expo) as one of the largest and most significant motorcycle trade shows in North America.

The Motorcycle Industry Council (MIC) organizes the event annually as a central hub for manufacturers, dealers, and other industry professionals to showcase and explore the latest products, services, and innovations in motorcycles, scooters, ATVs, UTVs, e-bikes, and cutting-edge accessories. You’ll have hands-on opportunities to see, test, and learn about the newest innovations while attending educational seminars, networking events, and dealer-focused workshops.

Below, you’ll find everything you need to know to get to AIMExpo 2025 and have a great time there. We’ll cover the expo’s dates, location, exhibitions, and event schedule while also suggesting where to stay in Las Vegas during your trip.

AIMExpo 2025 Dates

AIMExpo 2025 will be held from Wednesday, February 5, to Friday, February 7, 2025.

AIMExpo 2025 Location

AIMExpo 2025 will be held at the Las Vegas Convention Center, South Hall, 3150 Paradise Rd, Las Vegas, NV 89109.

AIMExpo 2025 Registration Information

AIMExpo has been open exclusively to professionals in the powersports industry since 2022. Only manufacturers, dealers, distributors, and other industry insiders can attend AIMExpo 2025.

You can select a registration category and register for the expo here.

AIMExpo 2025 Exhibitors

AIMExpo 2025 will feature around 300 exhibitors covering a variety of categories, including business services, maintenance, store design, and the various styles of powersport vehicles.

See the full AIMExpo 2025 exhibitor list here.

AIMExpo 2025 Schedule

Day 1: Wednesday, February 5

Registration and Offices

7:00 AM – 5:00 PM

• Exhibitor Registration | South Hall Lobby
• Dealer Registration/Badge Pick-Up | South Hall Lobby

8:30 AM – 5:00 PM

• MIC Business Center & AIMExpo Sales Office | Booth 7006

Exhibit Hall & Features

9:00 AM – 5:00 PM

• Exhibit Hall Open | South Hall Lower Level
• Digital & Tech Sector | Starting at Booth 5018
• Media Center | Booth 9021
• Dealer Tech Zone powered by Transax Digital Retail | Booth 4063
• Launch Coffee (FREE) | AIMExpo Starting Line Booth 3001
• AIMExpo Starting Line | Booth 3001
• New Product Central | Booth 2000
• 2 Wheel Custom Showcase | Booth 1153
• The One Moto Show(case) | Booth 3154
• 4 Wheel Showcase | Booth 9153

Education Sessions

Dealer Excellence Stage (Room for dealership insights and strategies):

• 9:30 AM – 10:15 AM: 4 Essential Pillars of Operations:Building a better dealership through harmony in sales, service, F&I, and PG&A
• 10:15 AM – 11:00 AM: Creating a Cultural Hub: Building a dealership environment your staff and customers won’t want to leave
• 2:30 PM – 3:15 PM: Garage Composites Session I
• 3:30 PM – 4:15 PM: Garage Composites Session II

Disruptive Thinking Stage (Outside-the-box industry strategies):

• 11:15 AM – 12:00 PM: AIMExpo Kickoff Session: Protecting and Promoting Powersports
• 1:30 PM – 2:15 PM: The DC Landscape 
• 4:15 PM – 5:00 PM Competitors and Community

Networking and Social

• 5:30 PM | The Backyard
  Industry Party powered by Turn 14 Powersports: An exciting evening to connect, network, and celebrate with industry professionals!

Day 2: Thursday, February 6

Registration and Offices

8:00 AM – 5:00 PM

• Dealer Registration/Badge Pick-Up | South Hall Lobby
• Exhibitor Registration | South Hall Lobby

8:30 AM – 5:00 PM

• MIC Business Center & AIMExpo Sales Office | Booth 7006

8:15 AM – 9:15 AM

• MIC Aftermarket Member Appreciation Breakfast (Invite Only) | Meeting Room S225

Exhibit Hall & Features

9:00 AM – 5:00 PM

• Exhibit Hall Open | South Hall Lower Level
• Digital & Tech Sector | Starting at Booth 5018
• Media Center | Booth 9021
• Dealer Tech Zone powered by Transax Digital Retail | Booth 4063
• Launch Coffee (FREE) | AIMExpo Starting Line Booth 3001
• AIMExpo Starting Line | Booth 3001
• New Product Central | Booth 2000
• 2 Wheel Custom Showcase | Booth 1153
• The One Moto Show(case) | Booth 3154
• 4 Wheel Showcase | Booth 9153

Education Sessions

Dealer Excellence Stage (Strategies for powersports dealerships):

• 9:30 AM – 10:15 AM: Garage Composites Session III
• 10:15 AM – 11:00 AM: Garage Composites Session IV
• 2:30 PM – 3:15 PM: Getting More Door Swings: How to bring in more customers when competing in a direct-to-consumer world
• 3:30 PM – 4:15 PM: Powersports Dealers vs. Automotive Dealers: Who’s winning the race for the modern consumer?

Disruptive Thinking Stage (Exploring market trends and big ideas):

• 11:15 AM – 12:00 PM: Market Expansion: What does it really mean and how will we get there?
• 1:30 PM – 2:15 PM: David Savlowitz
• 4:30 PM – 5:00 PM: Digital Retail: Doing more with less

Special Events

• 5:00 PM – 5:45 PM: NPA Charity Auction | AIMExpo Starting Line Booth 3001
• 6:00 PM: The One Moto Show VIP Preview Party | The Western Hotel, Fremont Street

Day 3: Friday, February 7

Registration and Offices

8:00 AM – 12:00 PM

• Dealer Registration/Badge Pick-Up | South Hall Lobby
• Exhibitor Registration | South Hall Lobby

8:30 AM – 1:00 PM

• MIC Business Center & AIMExpo Sales Office | Booth 7006

Exhibit Hall & Features

9:00 AM – 1:00 PM

• Exhibit Hall Open | South Hall Lower Level
• Digital & Tech Sector | Starting at Booth 5018
• Media Center | Booth 9021
• Dealer Tech Zone powered by Transax Digital Retail | Booth 4063
• Launch Coffee (FREE) | AIMExpo Starting Line Booth 3001
• AIMExpo Starting Line | Booth 3001
• New Product Central | Booth 2000
• 2 Wheel Custom Showcase | Booth 1153
• The One Moto Show(case) | Booth 3154
• 4 Wheel Showcase | Booth 9153

Education Sessions

Dealer Excellence Stage (Business tools and strategies for dealerships):

• 9:30 AM – 10:15 AM: Revving Up the Fight Against Fraud: How powersports dealerships can combat rising fraud schemes
• 10:15 AM – 11:00 AM: Harnessing the Power of AI: Ways dealers can leverage AI to improve overall business operations

Post-Expo Events

• 1:01 PM – 10:00 PM: Exhibitor Move-Out | South Hall Lower Level
• 2:00 PM – 9:00 PM: The One Moto Show | The Western Hotel, Fremont Street Celebrate the close of AIMExpo with this exciting showcase of custom builds, art, and culture in the powersports world!

AIMExpo 2025 New Features

AIMExpo 2025 will introduce exciting new additions to enhance the already impressive attendee experience and provide even more value for powersports professionals. Here’s what’s new this year:

• AIMExpo Starting Line: This immersive entry area will welcome attendees to the show floor with an expanded New Product Central, charity auctions hosted by NPA, motocross and MotoGP simulators, a movie lounge, and much more.
• Disruptive Thinking: Back by popular demand, this main-stage education experience will feature industry thought leaders presenting innovative strategies to help businesses thrive, inspired by the MIC Symposium.
• Expanded MIC Business Center: MIC members can enjoy complimentary meeting rooms, business services, and an upgraded hospitality area offering lunch, beverages, and snacks for a productive experience.
• AIMExpo Tech Sector: A new focus on technology solutions designed to help powersports businesses operate more efficiently and effectively.
• Industry Party Powered by Turn 14 Distribution: The legendary Industry Party returns with an earlier start time, providing more opportunities for networking and fun.

These features are just the beginning, making AIMExpo 2025 a must-attend event for anyone in the powersports industry!

Where to Stay for AIMExpo 2025

Below, you’ll find everything you need to know about planning your stay in Las Vegas for AIMExpo 2025.

AIMExpo 2025 Hotel Special Rates

To make your experience at AIMExpo 2025 seamless, the event has partnered with Connections Housing to offer discounted rates at the following hotels:

• Renaissance Las Vegas (renovated, walking distance to LVCC South Hall)
• Las Vegas Marriott (new partner hotel for 2025, walking distance to LVCC South Hall)
• Sahara Las Vegas (connected to the LVCC via the monorail)
• The Westgate (connected to the LVCC via the monorail)

Connections Housing is the only official housing partner of AIMExpo 2025, ensuring you get the best rates and a worry-free booking experience.

Book Your Hotel Through Connections Housing

Important Booking Details

• Early Booking Deadline: Discounted rates apply only to reservations made before January 10, 2025. After this date, standard hotel rates will apply.
• You can cancel your reservation up to 72 hours before arrival with no penalties.
• Beware of Scams: AIMExpo 2025 strongly advises against using any third-party housing services other than Connections Housing. Unauthorized providers may contact you with offers, but these companies are not affiliated with AIMExpo and can lead to financial risks.

Companies to Avoid

The following companies are not affiliated with AIMExpo. Booking with them can lead to costly consequences:

• Book My Rooms, LLC
• Check In Now
• Convention Housing Management
• Expo Planners
• Skyline Housing
• Worldwide Event Partners
• (And others listed above)

Always book directly through Connections Housing for the official AIMExpo experience.

Explore Las Vegas on a Guided Motorcycle Tour

In town for AIMExpo and want to experience the riding scene firsthand? Riders Share offers guided motorcycle tours in Las Vegas that take you beyond the convention center and into the desert landscapes that make this region legendary. From Red Rock Canyon to Valley of Fire, a guided tour lets you see why Vegas is a destination for riders, not just industry professionals.

Enjoy a Motorcycle Rental in Las Vegas

We know that not everyone attending AIMExpo 2025 will have the means to bring their own motorcycles or may not even own one—but that doesn’t mean you can’t join in on all the fun. Riders Share makes it easy and affordable to rent a motorcycle, offering convenient peer-to-peer rentals so you can hit the road in style. Skip the hassle of traditional rental companies and browse a wide selection of motorcycles available near the event. View our available motorcycle rentals in Las Vegas now!