14 Popular Motorcycles From the Last 10 Years  (2014-2024)

Dec 3, 2024

In the ever-evolving world of motorcycles, defining what makes a bike 'popular' can be as dynamic as the rides themselves. Is it the sheer number of units sold, the buzz in online communities, or the influence a model has on motorcycle culture? 

Over the last decade, certain motorcycles have stood out, capturing the hearts, minds, and conversations of riders for any number of reasons. Join us as we explore the 14 best motorcycles that have defined the last decade, each leaving its unique mark on the open road.

1. BMW R1200GS

The BMW R1200GS has been a game-changer in the motorcycle world over the last ten years, and it’s easy to see why people can’t stop talking about it. First off, it’s ridiculously versatile—whether you’re cruising on highways, tackling mountain passes, or getting muddy on backroads, the R1200GS feels like it was made for the job. That’s part of why it’s so popular in places like Europe, where riders love exploring everything from autobahns to the Alps. It’s also packed with features that make life easier, like comfortable long-distance seating, techy rider aids, and that iconic boxer engine that delivers smooth, reliable power.

But it’s not just about specs—this bike has a kind of reputation that draws people in. It’s become the adventure bike, the one everyone compares everything else to, and it’s got this aspirational vibe. Owning one feels like a ticket to adventure, whether you’re actually riding across continents or just heading out on weekend trips. That’s why you see it everywhere, from remote trails to urban commutes. People buy it because it’s reliable, capable, and honestly, it just makes them feel like they’re part of something bigger—a global culture of riders who love exploring. It’s not just a motorcycle; it’s a movement.

2. Triumph Bonneville Bobber

The Triumph Bonneville Bobber has carved out a significant place in motorcycle culture since its launch in 2017. It brought the bobber aesthetic—a stripped-back, minimalist style—into the mainstream, blending classic lines with modern engineering. What makes the Bobber so popular is its unique ability to feel both nostalgic and cutting-edge. It’s powered by a 1200cc high-torque engine that delivers smooth, accessible power, perfect for relaxed cruising or spirited rides. Riders are drawn to its adjustability, from the floating solo seat to its tailored ergonomics, which make it as comfortable as it is stylish.

This bike became a hit not only in the UK, where Triumph has deep roots, but also across Europe and North America, where its custom-inspired design appealed to riders who wanted a factory-built bike with a custom feel. Updates over the years, like improved brakes, increased fuel capacity, and cruise control, have only added to its appeal. It even became Triumph’s fastest-selling model at one point, underscoring its widespread success. For many, the Bonneville Bobber isn’t just a motorcycle; it’s an identity, a statement piece that’s as much about lifestyle as it is about performance.

3. Honda Rebel 500

The Rebel 500 has become a go-to motorcycle over the last few years, especially for newer riders and those looking for a manageable, stylish cruiser. Its lightweight frame and low seat height make it approachable, while the 471cc parallel-twin engine provides just the right balance of power and efficiency. It’s sporty enough to keep things interesting for experienced riders but not overwhelming for those still building confidence.

What really sets the Rebel 500 apart is its versatility and customization potential. Riders love how easy it is to make the bike their own, whether through aftermarket parts or Honda’s factory accessories. The stripped-down, modern cruiser look appeals to a wide audience, and its approachable price point doesn’t hurt either. It’s especially popular in the U.S. and Europe, where it’s often seen as the perfect entry point into motorcycling or a stylish, no-fuss option for urban commutes and weekend adventures. This bike’s steady rise in popularity proves that Honda got the formula just right.

4. Harley-Davidson Pan America

The Harley-Davidson Pan America has been a game-changer for the brand and the adventure bike market over the last few years. Launched in 2021, it marked Harley’s bold step into the ADV segment, a significant departure from their traditional cruisers. Powered by the 1250cc Revolution Max engine, the Pan America surprised many with its performance, offering 150 horsepower, excellent torque, and cutting-edge features like adaptive ride height—a first in the adventure bike world.

This bike has had a massive impact not only because of its capabilities but also for what it represents: Harley-Davidson breaking out of its comfort zone. It’s especially popular in North America and Europe, where riders value its combination of long-distance touring comfort and genuine off-road ability. The Pan America has proven Harley can compete with established players like BMW and KTM, earning respect even from skeptics. It’s not just a motorcycle; it’s a statement about Harley’s willingness to evolve and appeal to a broader audience.

5. Ducati Panigale V4 S

The Ducati Panigale V4S has been a benchmark in the world of superbikes over the last decade, redefining performance and engineering excellence since its debut in 2018. As Ducati’s first production bike powered by a V4 engine, it brought MotoGP-inspired technology to the road, delivering jaw-dropping power and precision. The 1103cc engine produces over 200 horsepower, paired with advanced electronics like cornering ABS, traction control, and Ducati’s quick-shifter, making it not only fast but remarkably intuitive to ride.

What sets the Panigale V4S apart is how it balances cutting-edge performance with stunning design. Its aggressive yet elegant look, complete with aerodynamic winglets, has made it a poster bike for motorcycle enthusiasts worldwide. It’s been particularly popular in Europe and North America, where it’s become a favorite on both the track and the street. Over the years, updates like improved suspension, lighter materials, and refined electronics have kept the V4S at the top of its class, cementing its reputation as one of the most iconic superbikes of the last ten years.

6. KTM 790 Adventure

The KTM 790 Adventure has been a standout in the adventure motorcycle world since its release in 2019, offering a middleweight option that’s as capable off-road as it is on long-distance tours. Powered by a compact 799cc parallel-twin engine, the 790 Adventure delivers a punchy yet manageable performance with plenty of low-end torque and a smooth power curve. It quickly became a favorite among adventure riders for its lightweight chassis, nimble handling, and ability to tackle challenging terrain without compromising on-road comfort.

What truly sets the 790 Adventure apart is its off-road focus. With a low-slung fuel tank for better weight distribution and premium components like WP suspension, it offers incredible stability and control in rugged environments. It’s particularly popular in Europe, where KTM’s heritage shines, and in North America, where the demand for dual-purpose bikes has grown steadily. Over the last few years, the 790 Adventure has redefined what a middleweight ADV bike can be, blending serious off-road capability with real-world usability, making it a favorite for riders who want a go-anywhere machine.

7. BMW R 1250 GS

The BMW R1250GS has been the gold standard in adventure motorcycling over the past decade, building on the legacy of its GS predecessors while introducing groundbreaking innovations. Released in 2018 as an update to the iconic R1200GS, the R1250GS features BMW’s ShiftCam technology, which delivers smoother power, increased torque, and improved efficiency across the rev range. Its 1254cc boxer engine, combined with advanced electronics like dynamic ESA (Electronic Suspension Adjustment) and customizable riding modes, ensures it performs flawlessly on both highways and unpaved trails.

This bike’s influence is global, but it’s particularly dominant in Europe and regions like South Africa, where adventure motorcycling thrives. The R1250GS is celebrated not only for its performance but also for its durability and practicality on extended tours. Riders appreciate its combination of luxury features—heated grips, adjustable ergonomics, and a robust TFT display—with serious off-road capabilities. Over the last ten years, the R1250GS hasn’t just been a motorcycle; it’s been a trusted companion for those seeking to explore the world’s most challenging and beautiful landscapes. Its reputation as the pinnacle of adventure touring remains unshaken.

8. Honda Gold Wing

The Honda Gold Wing has been a benchmark for touring motorcycles over the past decade, cementing its place as the go-to choice for long-distance riders seeking comfort, performance, and cutting-edge technology. The model saw a significant update in 2018, which introduced a sleeker design, improved aerodynamics, and a substantial weight reduction, making it more agile while maintaining its luxurious ride quality. The introduction of a flat-six 1833cc engine paired with a seven-speed dual-clutch transmission (DCT) brought smoother power delivery and efficiency, catering to both highway cruising and city maneuverability.

The Gold Wing’s impact extends beyond its engineering; it has consistently set the standard for rider comfort and technology. Features like Apple CarPlay integration, an intuitive infotainment system, and electronically adjustable suspension have made it a favorite among touring enthusiasts. In addition, Honda’s focus on safety is evident in advancements like the inclusion of a combined braking system and, more recently, radar-based adaptive cruise control. The Gold Wing’s influence isn’t confined to its loyal fan base—it has shaped the touring segment, forcing competitors to keep up with its innovations. Over the past decade, the Gold Wing has remained a symbol of luxury and innovation in motorcycles, making so riders can travel further, more comfortably, and with style.

9. Harley-Davidson Sportster

The Harley-Davidson Sportster has remained a cornerstone of the cruiser motorcycle world for decades, and the past ten years have seen it evolve while staying true to its iconic roots. Known for its stripped-down styling and accessible performance, the Sportster lineup has been redefined with models like the Iron 883 and Forty-Eight, appealing to a new generation of riders. In 2021, Harley-Davidson unveiled a revolutionary shift with the Sportster S, introducing a liquid-cooled 1250cc Revolution Max engine, which marked a departure from the traditional air-cooled V-twin. This engine delivers significantly more power and torque, redefining what the Sportster can do while maintaining the unmistakable Harley soul.

Beyond its performance upgrades, the Sportster has had a cultural impact that few motorcycles can rival. It’s often the first Harley for many riders, serving as an entry point to the brand’s rich heritage. The Sportster has also been a canvas for customization, inspiring countless unique builds that reflect the personality of their owners. With the introduction of the Sportster S, Harley-Davidson has positioned the model as a modern cruiser with advanced features like a TFT display, riding modes, and enhanced rider aids. Over the last decade, the Sportster has not only evolved mechanically but also maintained its place as an enduring symbol of freedom and individuality in motorcycling culture.

10. Yamaha MT-07

The Yamaha MT-07 has become a standout in the middleweight motorcycle category over the past decade, earning a reputation for its versatility, affordability, and performance. First introduced in 2014, the MT-07 brought Yamaha’s CP2 689cc parallel-twin engine to the forefront, offering a smooth, torque-rich powerband that appeals to both new and seasoned riders. Its lightweight chassis and intuitive handling make it equally at home on city streets and twisty backroads, solidifying its status as one of the most popular models in Yamaha’s lineup.

What sets the MT-07 apart is its balance of performance and practicality. Over the years, Yamaha has refined the platform with updates to suspension, styling, and rider ergonomics. The 2021 update introduced sharper, more aggressive aesthetics, full LED lighting, and a modernized LCD display, ensuring the MT-07 keeps pace with its competition. Its accessible price point, combined with its reputation for reliability, has made it a global favorite, frequently topping sales charts in the middleweight segment. Whether used as a commuter bike, a weekend fun machine, or even a track day companion, the MT-07’s impact on the motorcycling world is undeniable—it’s a model that exemplifies Yamaha’s ability to deliver pure riding enjoyment without breaking the bank.

11. Kawasaki Ninja 400

The Kawasaki Ninja 400 has redefined the entry-level sportbike category over the last decade, becoming a top choice for beginner and experienced riders alike. Introduced in 2018 as a replacement for the Ninja 300, the Ninja 400 brought significant upgrades, including a larger 399cc parallel-twin engine, offering more power and torque without sacrificing its approachable nature. Lightweight and agile, it strikes an ideal balance between performance and rider confidence, making it perfect for city riding, spirited weekend runs, or even track days.

One of the Ninja 400’s standout features is its class-leading design, drawing inspiration from Kawasaki’s larger sportbike siblings, like the Ninja ZX-6R and ZX-10R. Updates over the years have enhanced its ergonomics, suspension, and braking performance, ensuring it remains competitive in the ever-growing lightweight category. The Ninja 400 has also made waves in the racing community, with many entry-level racers choosing it for its reliability and performance capabilities. Globally, it has become a benchmark for small-displacement sportbikes, influencing competitors and proving that beginner bikes can offer excitement and high-quality engineering. Its combination of sharp looks, refined mechanics, and versatility has cemented the Ninja 400 as a standout in the motorcycling world.

12. Honda Grom

The Honda Grom has become a cultural icon in the world of small-displacement motorcycles over the past decade, redefining what a fun, lightweight bike can be. First introduced in 2014, the Grom’s compact 125cc single-cylinder engine and nimble handling made it an instant hit among urban riders, beginners, and seasoned motorcyclists alike. Its approachable size, affordability, and easy-going nature have created a devoted fan base, with riders using it for everything from commuting to weekend adventures.

Honda has continued to refine the Grom over the years, with updates in 2021 that included a new five-speed transmission, enhanced styling, and improved fuel efficiency. These upgrades kept the Grom fresh while maintaining its charm and accessibility. Beyond its practical features, the Grom has become a canvas for customization, with countless aftermarket options allowing riders to create unique, personalized machines. Its influence extends beyond its performance; it has sparked a "mini-moto" movement, inspiring other manufacturers to release competing models in the small-bike category. Over the past decade, the Honda Grom has proven that motorcycles don’t have to be big or fast to be endlessly fun, earning its place as one of the most beloved bikes of the modern era.

13. Kawasaki Z650

The Kawasaki Z650 has established itself as a standout in the middleweight naked bike category over the past decade, offering a perfect balance of sporty performance and everyday practicality. Launched in 2017 as the successor to the ER-6n, the Z650 introduced a more aggressive design and refined engineering. Its 649cc parallel-twin engine delivers smooth, responsive power, making it equally suited for city commutes and spirited rides on winding roads. With its lightweight trellis frame and approachable seat height, the Z650 is an excellent choice for both new and experienced riders.

Kawasaki has consistently enhanced the Z650 to meet evolving rider expectations. A major update in 2020 added sharper styling, LED lighting, and a modern TFT display with smartphone connectivity, elevating its appeal in the competitive middleweight segment. Riders appreciate its versatility, as it offers the comfort needed for daily use while maintaining the engaging performance Kawasaki is known for. With its combination of sleek design, reliable power, and affordability, the Z650 continues to be a favorite for those seeking a well-rounded and exciting naked bike experience.

14. Honda Super Cub

The Honda Super Cub has continued its global dominance over the past decade, cementing its place as the most-produced motor vehicle in history, with over 100 million units sold by 2017. Its success lies in its unmatched reliability, fuel efficiency, and simplicity, making it a daily essential for millions of riders. In Southeast Asia, countries like Vietnam, Thailand, and Indonesia have relied heavily on the Super Cub for commuting and small businesses, where its low running costs and durability suit urban and rural environments alike. Similarly, in Japan, it remains a symbol of practicality, with modern updates such as fuel injection enhancing its performance while preserving its classic appeal.

In recent years, the Super Cub has experienced a resurgence in Western markets, including its 2018 reintroduction to the U.S. after a 45-year hiatus. Its retro design and ease of use have captured the attention of urban riders looking for stylish and efficient transportation. Europe has also embraced the Super Cub, with its charm and utility resonating in cities where smaller, eco-friendly vehicles are increasingly popular. Across the globe, the Super Cub continues to embody Honda’s vision of making motorcycling accessible, proving that a timeless design paired with thoughtful innovation can transcend decades and borders.

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14 Best Motorcycles From the Last 10 Years

1. BMW R1200GS
2. Triumph Bonneville Bobber
3. Honda Rebel 500
4. Harley-Davidson Pan America
5. Ducati Panigale V4 S
6. KTM 790 Adventure
7. BMW R 1250 GS
8. Honda Gold Wing
9. Harley-Davidson Sportster
10. Yamaha MT-07
11. Kawasaki Ninja 400
12. Honda Grom
13. Kawasaki Z650
14. Honda Super Cub

So, what do YOU think? What ones did we miss and why?