How Much Do Harley-Davidson Motorcycles Cost?

Dec 24, 2023


Picture of a black 2006 Harley Davidson FLHRI Road King parked in front of a tall structure in a field

Harley-Davidson currently offers 29 different new motorcycle models for sale, and over 80 used HD models are still available for sale. From high mileage, older models, to high-end limited-edition Harleys, the cost can vary. On average, a used Harley-Davidson will cost you around $6,000-$20,000 depending on mileage, year, and model, and a new Harley-Davidson will cost you on average around $25,633, but up to $40,000 for top-of-the-line models. 

How do the average cost of Harley-Davidson bikes compare to other popular brands?

*Price Comparisons are based on available 2023-24 BASE Models in the USA*

  1. Harley Davidson: $25,633.00
  2. Indian: $23,256.00
  3. Ducati: $23,552.89
  4. BMW: $17,292.42
  5. Triumph: $15,071.74
  6. Yamaha: $8,942.62
  7. Honda: $8,568.20

In the world of new motorcycles, Harley Davidson leads the pack in terms of pricing. This isn't just the bike; it's what the bike represents. Harley Davidson is synonymous with a blend of heritage, prestige, and a unique riding culture. HDs are symbols of freedom and a lifestyle many aspire to. This premium branding, coupled with their renowned build quality and the promise of a robust resale value, justifies their position as the highest-priced option among its peers. Other brands like Indian, Ducati, BMW, and Triumph follow suit, each with their own unique appeal and price points. At the more budget-friendly end of the spectrum, brands like Yamaha and Honda offer accessibility without compromising on quality, catering to a wider range of riders.

Not sure if you want to invest that much money into a H-D before test riding it? Dealership test rides aren’t long enough? Rent your dream Harley with Riders Share today. 

What’s the average cost of the different types of HD motorcycles?

Base Models

  • Pan America Models: $19,049
  • Road Glide Models: $33,613
  • Electra Glide Models: $29,866
  • Softail Models: $20,341
  • Street Glide Models: $27,332
  • Sportster Models: $16,249

How much does a Harley-Davidson hold its value?

Harley-Davidson motorcycles are well-known for their ability to hold value over time. Several factors contribute to this, making them a good investment in terms of resale value compared to other motorcycle brands:

  • High Resale Value: Harley-Davidson motorcycles are known to retain a significant portion of their value. On average, they can hold over 84% of their original value over a five-year period. This retention rate is higher than many rival brands, such as Honda, BMW, Triumph, and Indian​​​​.
  • Brand Prestige and Quality: The brand's reputation for quality and durability plays a crucial role in its value retention. Harley-Davidsons are not only quality bikes, but are also seen as a sign of prestige and a piece of history, which adds to their value​​​​.
  • Depreciation Rate: The depreciation of Harley-Davidson motorcycles tends to stabilize and level off around the fifth or sixth year. This means that while they do depreciate, they do so at a significantly slower rate than many other motorcycles, maintaining a higher proportion of their original value over time​​.

In summary, owning a Harley-Davidson motorcycle is often considered not just a means of transportation, but an investment. Their strong brand reputation, coupled with their known durability and longevity, contributes to their ability to retain a higher resale value compared to many other motorcycle brands.

Picture of a 2018 Harley Davidson FXFBS Fat Bob 114 ABS parked in a a parking lot

Factors that Influence the Cost of a Harley-Davidson

Brand Heritage

Harley-Davidson isn't just a name; it's a legacy. This brand carries a storied history and a reputation that's about more than just motorcycles. It's a symbol of freedom and an American icon. This prestige is baked into every price.

Quality and Craftsmanship

These bikes are known for their build quality. From the roar of their engines to the shine on the chrome, a lot of attention to detail and craftsmanship goes into each motorcycle.

Performance and Engineering

Harley-Davidsons are engineered for performance. They're built to be powerful, sturdy, and to give a certain kind of ride that you can't get just anywhere.

Customization Options

One of Harley's big selling points is how customizable they are. You can make your bike truly yours, but these customizations can add to the base cost.

Resale Value

Harleys hold their value really well. This high resale value is a factor in the initial pricing, making them more of an investment than just a purchase.

Dealer and After-Sales Services

The dealer experience and after-sales services also add value. You're not just buying a bike; you're buying into a service and support network.

Market Demand

Simple laws of supply and demand play a role. Harley-Davidsons are in demand worldwide, and this can drive up prices.

Options for paying for a Harley Davidson motorcycle


  • Directly Through Harley-Davidson: Harley-Davidson offers financing options that can be quite appealing. You might get a loan with no down payment, a low APR, and loan terms up to seven years. This is especially helpful if your credit isn’t top-notch, as Harley-Davidson doesn’t rely solely on credit scores. H-D even allow loans for bikes and accessories together​​.
  • Dealership Financing: Dealerships work with manufacturers, banks, and credit unions to help get you the best deal on financing a new Harley Davidson. Dealerships will most of the time even offer you trade-in value of an old bike, offer special promos, and help you do everything you need to do at their one-stop-shop. 
  • External Financing Options: If Harley-Davidson’s options don’t fit your needs, there are other avenues like online lenders, banks, and credit unions. These work similarly to standard car loans, but be aware, some lenders view motorcycles as riskier investments and might be hesitant to finance your Harley-Davidson​​. 
  • Average APRs: The APR you get can vary widely. For select new 2023 and 2022 models, Harley-Davidson offers rates as low as 3.99% for 60 months with $0 down at participating dealers​​. There are also promotions like a 1.99% APR for 48 months, again with $0 down​​​​. The average APR for a motorcycle loan, based on credit score, is around 3.95%​​.
  • Military Benefits: If you’re a military member, you may qualify for lower rates, more flexible terms, and possibly no down payment. This can be a benefit for those who serve and want to enjoy the freedom of a Harley​​.
  • Insurance Considerations: Regardless of the financing route you choose, it's important to remember that a Harley-Davidson is an investment. Ensuring it's covered by insurance is a wise move, adding a layer of protection to your investment​​.

Buying Used

Buying a used Harley-Davidson? Here are some quick tips:

  • Authorized Dealerships: Check out Harley-Davidson dealerships for inspected and certified pre-owned bikes.
  • Online Marketplaces: Websites like Cycle Trader and eBay Motors have a wide range of options.
  • Local Classifieds: Local ads, online or in newspapers, can have hidden gems.
  • Forums and Clubs: Harley enthusiast forums and clubs can be great for finding well-maintained bikes.
  • Social Media: Explore Facebook groups and Marketplace for local listings.
  • Auctions and Estate Sales: Keep an eye on auctions and estate sales for unique finds.
  • Inspect the Bike: Always inspect the bike thoroughly or have a mechanic check it.
  • Negotiate the Price: Don’t hesitate to negotiate based on the bike's condition and market value.


Leasing a Harley-Davidson can be a great option if you prefer not to commit to a purchase. It typically involves lower monthly payments than buying and allows you to switch bikes more frequently. Just check with your local Harley-Davidson dealer for available lease options, terms, and conditions. Remember, at the end of the lease, you'll return the bike unless you choose to buy it.

Renting a Harley-Davidson

Renting a Harley-Davidson is an excellent choice for various situations, especially if you're not a frequent rider or if you like trying out different models. Here's how renting can fit into different needs:

  • Occasional Riders: If you love riding but don't do it often enough to justify a purchase, renting a Harley for those special occasions can be a cost-effective solution.
  • Testing Different Models: For those who enjoy experiencing different bikes, renting provides the flexibility to try various models without the commitment of buying. It's a great way to test different Harleys and find your perfect match.
  • Vacation Rides: Planning a road trip or a vacation where you'd love to ride a Harley? Renting allows you to enjoy the thrill of a Harley-Davidson ride without the hassle of transporting your bike long distances.
  • Special Events: Whether it's a rally, a group ride, or a special event, renting a Harley can add an extra layer of excitement to your experience.
  • Learning Experience: If you're new to riding or considering buying a Harley, renting can be an invaluable way to gain experience and make an informed decision about which model suits you best.

Rent a Harley-Davidson Motorcycle with Riders Share

Dreaming of riding your favorite Harley-Davidson? Riders Share makes it easy and accessible. Our platform offers a diverse selection of Harley-Davidson motorcycles for rent, catering to all your riding styles. Whether you're looking to cruise the city streets, embark on a long-distance road trip, or simply want to experience the legendary Harley feel, Riders Share has you covered. Our user-friendly service connects you with Harley owners, giving you the flexibility to pick a bike that suits your style and needs. With comprehensive insurance options and straightforward rental terms, you can focus on enjoying the ride, stress-free. Perfect for occasional riders, those looking to try different models, or anyone wanting a memorable ride without the commitment of ownership, Riders Share brings the Harley-Davidson experience to you with just a few clicks.