What Happens at the Sturgis Motorcycle Rally - Biggest Rally in the World

May 3, 2024


sturgis motorcycle rally information-  what happens at sturgis

Every year, the small town of Sturgis, South Dakota, transforms into the center of the motorcycle universe. The Sturgis Motorcycle Rally, known for being the largest gathering of motorcycle enthusiasts in the world, is a must-attend event for riders from across the globe. In 2024, the rally will mark its 84th anniversary with celebrations from August 1st to August 11th. But what exactly happens at the Sturgis Motorcycle Rally, and why does it draw such massive crowds? This article will take you through the highlights, events, and unique experiences that define this iconic rally.

Sturgis South Dakota The Harley Davidson Rally Point on Main Street

Historical Overview of the Largest Rally in the World

The Sturgis Motorcycle Rally first roared to life in 1938, founded by the Jackpine Gypsies Motorcycle Club. It began as a series of motorcycle races and stunts, but over the decades, it has evolved into a 10-day festival celebrating motorcycle culture and freedom. The rally’s growth mirrors the evolution of motorcycle culture in America, with each year adding more events and attractions to entertain and engage attendees.

Planning Your Trip to Sturgis in 2024

When and Where

The 2024 Sturgis Motorcycle Rally kicks off on August 1, with events running through August 11. The heart of the rally is in Sturgis, South Dakota, but related events span across the entire Black Hills region, which is known for its rich history and breathtaking scenery. Traveling out of state or even internationally? Looking for the right ride to accompany you on your trip to Sturgis? Consider renting a motorcycle with Riders Share! We have a vast selection of well-maintained Harleys, BMWs, and more. 


Choosing where to stay can greatly influence your rally experience. For many, the full experience includes camping at sites like the Sturgis Buffalo Chip, which is the epicenter of the rally’s nightlife and concerts. For those looking for a bit more comfort, the surrounding area offers everything from hotels to private cabin rentals.


While you can just show up, registering for the rally can enhance your experience. Registration often includes exclusive perks like welcome packets, pins, patches, and valuable information that will help you navigate the plethora of events and activities.

What Can I Expect At Sturgis Motorcycle Rally?

Looking for what happens at Sturgis? Here’s a list of some of the things you can expect this year. 

1. Motorcycle Shows and Competitions

  • Custom Bike Builds: Witness some of the most beautifully crafted motorcycles, with custom builders competing to showcase their artistry and mechanical prowess.
  • Races and Stunts: From classic races to stunt shows, the rally is packed with adrenaline-pumping action that showcases the skills and daring of riders.

2. Music and Entertainment

  • Concerts: Each year, the rally features performances from top-tier bands and musicians spanning various genres. Whether you're into rock, country, or blues, there's something for everyone.
  • Street Performances: Beyond the main stages, you'll find entertainers of all kinds adding to the festive atmosphere throughout Sturgis.

3. Vendor Exhibits

  • Gear and Merchandise: Hundreds of vendors set up shop, offering everything from motorcycle parts and accessories to apparel and memorabilia. It's the perfect place to find gear upgrades or a souvenir.
  • Food and Drink: Savor the flavors of local and international cuisine, a welcome treat after a long day of rally activities.

4. Cultural Events

  • Motorcycle-Themed Art: Explore exhibitions of motorcycle-themed artworks and photography from talented artists who share your passion for biking.
  • Tattoo Alley: Get inked by renowned tattoo artists who often prepare special designs just for the rally.

5. Legendary Rides

  • Riding is at the heart of the Sturgis Rally. Routes like Iron Mountain Road, with its 84 curves through the Black Hills, and the Needle's Eye, provide some of the most breathtaking and challenging rides in North America. 
  • These iconic rides offer unforgettable views and a thrilling experience that embodies the spirit of freedom that motorcycling is all about.

The Social Scene

The Sturgis Motorcycle Rally is as much about the people you meet as the bikes themselves. It's a melting pot of cultures, with riders from all walks of life sharing stories, experiences, and a common love for motorcycles. Many attendees return year after year, forming lasting friendships and creating a sense of community that extends beyond the event.

Practical Information for Attendees

  • Accommodation: Sturgis and its surrounding areas offer various accommodations, from campgrounds to hotels. Booking early is essential as spaces fill up quickly.
  • Transportation: Consider the logistics of getting to Sturgis, especially if you plan to ride your bike across the country. There are also rental options available for those flying in.
  • Safety: With the large crowds and party atmosphere, it’s important to stay aware of your surroundings and prioritize safety, both on and off your bike.

Sturgis South Dakota 75th Annual Sturgis Rally building mural of the amercian flag what you can expect at sturgis

Beyond the Rally

The Black Hills offer more than just the rally. Historical sites like Mount Rushmore and Crazy Horse Memorial are a short ride away. Natural beauty abounds with options like Spearfish Canyon and Custer State Park, offering a perfect day trip for those looking to escape the rally's hustle for a few hours.

Get Ready to Rally.

The Sturgis Motorcycle Rally is not just a gathering; it's a celebration of freedom, a showcase of creativity and skill, and a testament to the enduring spirit of the motorcycle community. Whether you're a veteran attendee or a curious first-timer, Sturgis promises an unforgettable experience filled with excitement, entertainment, and camaraderie. Plan your trip for 2024 and experience firsthand what happens at the world's biggest motorcycle rally.

Join the ride of a lifetime at Sturgis—where every throttle twist tells a story, and every mile brings a new adventure.

pic of main street in Sturgis, South Dakota. 75th Annual Sturgis Rally with motorcycles parked along it